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Joe Jordan launches Sporting Heroes Cards

Football Legend Joe Jordan launches Sporting Heroes cards in exciting new partnership between the Co-op and Football Memories Scotland.

Football Memories Scotland, the project of the Scottish Football Museum, are delighted to announce that the Co-op has commissioned Football Memories Scotland to create 200 packs of ‘Sporting Heroes’ cards. The cards will be used by Co-op colleagues who have been trained by Football Memories Scotland to deliver sport reminiscence sessions across the UK, in care homes and other locations.

Football Memories Scotland was the first national sports reminiscence project launched in the world.

The project, celebrating its tenth year in 2019, started with a focus on football but has since developed into a multi-sport collaboration through Sports Heritage Scotland which has seen groups launched covering rugby, cricket, golf, shinty & speedway.

The packs will be used in reminiscence groups who aim to use memories of sport to help those living with Dementia or experiencing social isolation.


Above: The new pack which will be used in reminiscence groups.

Each card in a pack includes a profile of a sporting legend including Denis Law, Kenny Dalglish, Joe Jordan and Gordon Banks from the world of football, ex Rugby heroes Sandy Carmichael and Gavin Hastings and many more from across football, rugby, cricket, golf and speedway.

The Co-op have a long history of supporting social and community initiatives. In 2017 the Co-op funeral home in Dunfermline launched a range of ‘memory boxes’ to be used in care homes and day centres to help those living with dementia re-connect with distant memories. This how now been rolled out across the UK.

Joe Jordan is a legend of British and world football. At club level he is renowned for his time playing for Leeds United and Manchester United in England and AC Milan in Italy. At international level he was capped 52 times by Scotland and has the unique distinction of scoring in three consecutive World Cups (1974, 1978 & 1982).

Robert Craig, Chair of the Scottish Football Museum and Sports Heritage Scotand commented:

We are delighted to receive this commission from the Co-op to create 200 packs of ‘Sporting Heroes’ cards. These cards will be used across the UK by Co-op staff trained by Football Memories in how to deliver reminiscence sessions, in care homes and elsewhere.

Paul Denton, Managing Director of Co-op Funeralcare commented:

We’re so pleased to be working with Football Memories Scotland on this extremely worthwhile initiative. Across the UK, we’re involved in thousands of community activities. From bereavement groups to coffee mornings, we’re continuously looking for new ways to support the communities we serve. These Sporting Heroes cards will be a great addition to our memory boxes and the work that we already do to support those living with dementia.

Sporting Heroes is a collaboration between Football Memories Scotland and the Co-op. You can learn more at www.footballmemories.org.uk.

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